by Matt Baldwin | Mar 1, 2024 | PM Magazine
Professional services marketers have been slow to tap into the wealth of data their firms create. The challenges faced in collecting and interpreting all but the most basic of data has often pushed marketers towards measures that shows how busy we are and how much...
by Matt Baldwin | Jan 1, 2024 | News, PM Magazine
A new brand campaign from international law firm Womble Bond Dickinson (WBD) cuts through the noise of the legal sector and reiterates the classic adage that people buy from people. The New Perspective’s campaign marks the five-year anniversary of Bond...
by Matt Baldwin | Jan 1, 2024 | News, PM Magazine
The law firm Taylor Walton has launched a dynamic new brand that reinforces and reflects the collaborative way it works with businesses and private individuals across Hertfordshire and Bedfordshire. The firm, with offices in St Albans, Luton and Harpenden, has a...
by Matt Baldwin | Jan 1, 2024 | PM Magazine
Change sometimes creeps up on us so slowly that we barely notice the impact it has. Other times, it hits you hard, changing everything in an instant. Professional services marketing is, I believe, heading for one of those defining moments. The next five years will...
by Matt Baldwin | Jan 1, 2024 | News, PM Magazine
A degree in geology and gemmology is perhaps an unconventional route into professional services marketing but it brings more than a sparkle to the role at Barnes Roffe. Marketing Executive Victoria Fletcher speaks to Matt Baldwin. BarnesRoffe is a top 50 accountancy...
