A new brand campaign from international law firm Womble Bond Dickinson (WBD) cuts through the noise of the legal sector and reiterates the classic adage that people buy from people.


The New Perspective’s campaign marks the five-year anniversary of Bond Dickinson’s combination with American firm Womble Carlyle Sandridge & Rice, capturing the value clients place in the firm’s consistency of teams who easily engage with clients and speak their language. It speaks to the wide depth of skills and experience which stretch beyond just legal knowledge allowing for creative solutions.

Lee Grunnell, Chief Marketing Officer at Womble Bond Dickinson, said: “As a dynamic, growing firm it was important to focus on a bold and creative campaign that stands out against similar looking and sounding marketing.