Treat them as clients

Referral marketing has long been a source of work for professional services firms, yet for equally as long has been approached in a largely ad hoc and informal way. But no longer. Today, marketers are building and managing sophisticated referral programmes tracking...

Dodging a bullet (but not for long)

Icarus gets lassoed into community engagement. Readers last found me dangling on the precipice of career doom. It was all the doing of Rosemary, our head of human potentiality & fulfilment, or whatever she is calling her department this week. She’s had the...

Spotlight – Eleanor Braham

Bindmans is a knight in shining armour to many of its clients. It is, Eleanor Braham tells Matt Baldwin, reflected in its marketing. Bindmans is arguably the UK’s leading human rights law firm. It has for over 50 years challenged injustice, protecting the rights and...