by James Lumley | Jul 1, 2025 | PM Magazine
Law firm Spencer West thinks referrals are so important it based its business model on them. Emma Sosner, Director of Business Development and Marketing at international law firm Spencer West, thinks her firm’s approach revolutionises referrals, both internal and...
by James Lumley | May 19, 2025 | PM Magazine
Frequently understaffed and underfunded, internal comms is often seen as the poor relation of PR. Even so, any firm that has employees, a brand and a strategy also needs to effectively communicate internally. James Lumley finds out more. “Internal comms is about...
by James Lumley | Mar 1, 2025 | Editor's picks, PM Magazine
Most professional services firms have a rich variety of training and professional development options for their fee earners, but are they and should they be offering the same to their marketers and communications people? Writer and trainer James Lumley finds out what...
by James Lumley | Mar 1, 2025 | PM Magazine
One in three marketing leaders in the UK holds a Chartered Institute of Marketing qualification. Are you one of them, asks James Lumley. The Chartered Institute of Marketing (CIM) is probably the most well-known provider of on-the-job marketing qualifications in the...
by James Lumley | Jan 21, 2025 | PM Magazine
One of the key features of effective client listening programmes is the correct blend of qualitative and quantitative listening. Practically speaking, that means surveys and conversations. While AI has come on leaps and bounds, what scope, asks James Lumley, is there...
