In a world where perception is shaped not just by our own actions—but increasingly by digital platforms, algorithms, and third-party voices—how do B2B firms truly build trust and visibility in the Canadian market?
This session brought together seasoned marketing and brand leaders from some of Canada’s leading professional services firms to explore the realities of brand strategy in Canada’s diverse and dynamic environment.
What we explored:
– How regional and cultural nuances shape brand strategy coast to coast
– The evolving challenges of reputation management in the age of AI, reviews, influencers, and automated content.
– Real-world insights and practical examples from firms who’ve built enduring brands in an era of noise and fragmentation.
Speakers:
Yanick Bedard, EVP Innovation, Digital & Strategy – North America, Sid Lee
Mary Cochrane, Director, Brand and Marketing, EY Canada
Jean-Michel Nahas, Executive Vice President and Partner, CASACOM
Moderator:
Lisa Azzuolo, Chief Strategy & Growth Officer, Lavery
Members can watch the full webinar here:
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