Industry data
PM Forum analytics and surveys allow members to obtain reliable information and share confidential insights on issues that are useful to know but hard to find out.
Accessing marketing leaders
Salary and performance review annual survey
(in partnership with ICON APAC)
The value of our salary data – collected since 2007 – is that it reflects what firms are paying in contrast to the more aspirational data from recruiters. The raw salary data is used to create a free online ready reckoner of average salaries by seniority, headcount, footprint and sector for the UK and for Australia. The survey also explores how performance is being reviewed: frequency; main inputs; effectiveness of managers at agreeing objectives and tools used.
Vacancy analytics
(in partnership with Vacancysoft)
Our marketing vacancy analytics service delivers comprehensive trend analytics based on vacancies advertised by law, accountancy, property and consultancy firms in the UK and other countries. Examples include: growth in hiring levels; regional and country variations; the most active firms; marketing roles as a proportion of all vacancies; the mix of sector-specific roles (such as BD) and generic roles (such as PR).
Marketing leaders’ annual benchmark
(in partnership with Meridian West and ICON APAC)
Our 2024 benchmark showed that members are not letting the disruption of the pandemic derail their plans. Over the past decade, they have been grappling with four interconnected trends, as identified in the inaugural benchmark in 2013; rapid pace of technology adoption and its integration into service delivery; fragmented competitor landscape; redrawing of expectations over client service experience; and ensuring value for money.
Findings from recent Benchmarks
Results from 12th Annual International Benchmark 2024 by Alastair Beddow – MD at Meridian West
In this video, Alastair Beddow - MD at Meridian West will follow the headline findings from the 12th Annual International Benchmark 2024. The findings of the 12th annual International Marketing Benchmark allow you to compare your plans with those of your peers from...
Marketing salary survey 2023
UK marketing salaries up to 40% lower than those in Australia PM Forum has conducted its definitive marketing salary survey annually for the past 15 years. The 2023 survey was organised jointly with ICON, a 3,000 strong association for sector marketers across...
Marketing Benchmark 2023: a year when caution met creativity
The results of the 11th PM Forum and Meridian West International Marketing Benchmark arrive at a turning point for the UK economy, requiring creative thinking from cost-constrained marketers, writes Alastair Beddow. The professional services sector enjoyed a...
Sample findings
%
of PSFs anticipate conditions to improve for the sector in 2023
%
of PSFs say they will increase spending on their social media and website
%
Only 71% of line managers are seen as effective at agreeing objectives for their team
%