Are you suffering from Strategic Overload Syndrome? Lisa Alty has the cure.
Strategy. A word that ricochets around boardrooms like a pinball in my favourite arcade game. Once my go-to move in a heated family game of Uno, this term has infiltrated the marketing mindset morphing into a catchall that can, paradoxically, mean everything and nothing all at once.
But why has this term become so ubiquitous, and yet so profoundly misunderstood?
Strategy is having its moment
There’s no escaping it. The air is thick with the promise of ‘strategic planning’ and the allure of ‘strategic marketing’ initiatives. Yet, ask a room of professionals to define strategy, and you’re likely to be met with a cacophony of well-intended but head-scratcher responses.
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