With directory researchers increasingly using AI to test the validity of submissions, Helen Foord explains how firms should respond.
It used to be simple. You filled in your submission, popped it in, crossed your fingers and waited. If you were really pushing the boat out, you might have made some tweaks to your lawyer bios or sent out a couple of press releases on hot topics.
That approach is no longer enough. AI-powered search is here. Google AI Mode is already live in the UK. Perplexity, ChatGPT and Claude are being used for research at every level of business. And while legal directory researchers might not yet be using these tools to their full extent, let’s be honest: it’s coming.
Log in to read more
