The 5 Ps of Proactive Business Development© will help your firm grow, says Joanna Gaudoin.
Business development can feel challenging for many law firms. Activity is often ad hoc and left to a small number of people, rather than being part of everyday working life. Many firms could achieve better results with their existing teams by identifying and addressing gaps in their approach.
It starts by recognising and identifying where those gaps are. Four questions will help find those gaps.
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