Professional services firms are, in many ways, the perfect clients for consultants. They bill by the hour, understand the model, and work with business development and marketing teams who know what good looks like.
Byline.London’s James Lumley finds out more.
There is a story that circulates again and again among senior marketing and business development (BD) professionals in professional services firms about a young marketing manager – talented, clear-headed and on the ball – who finds that lots of people in the partnership don’t listen to her. Because it is usually her.
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