Marketing and business development is facing a rapidly changing landscape. So how do you structure a team in a time of flux?
As marketing becomes increasingly specialised and innovative, marketers will need to keep abreast of changes across the industry as well as remaining on top of their own specialisms.
This can create stress and careful management is needed. What, therefore, will this mean for the structure of the marketing and business development teams of tomorrow?
Teams will get bigger, lean heavily on technology and external specialists.
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