There is no shortage of specialists promising GEO, AIO and AI optimisation strategies. But for professional services firms, the route to visibility may be far less complicated – and far less exciting – says Michelle Hughes.
A few weeks ago, I was doing my daily check to see whether Higgs was appearing in the Google search results. While it’s not glamorous, it’s a key part of my working day. Sometimes it gives me a dopamine hit, and others despair. However, the result on that particular day gave me genuine satisfaction. Higgs LLP was mentioned in a Google AI Overview for a ‘best’ charity law search, with a link to our page and to Kirsty McEwen, our legal specialist.
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