Withers LLP’s eye-catching thought leadership campaign shows that you don’t need to resort to the obvious to tell a great story. James Lumley finds out more.
Withers LLP’s now famous thought leadership campaign, developed with the Financial Times commercial department, barely mentions law or lawyers. Instead, it is a series of client interviews, including household names Idris Elba and Mary Portas. The theme is, at its highest level, “what got me here, what did I overcome and what does the future look like”.
The focus on clients and lack of legal musings is, of course, the point, says Withers’ global head of PR and corporate communications Duncan Miller.
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