Specialist content
Stay up-to-date with all the information and gain knowledge through the specialist content provided by PM Forum exclusively to its members. The content includes magazine articles, case studies, market research, webinar recordings, and much more.
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Specialist content
PM Magazine and article
Webinar recordings and videos
Research, Surveys, and Poll Findings
Book Reviews
PM magazine
Each month since its launch in 1993 readers have received the latest news, views and informed commentary on the issues and activities that really count – presented in an authoritative, yet accessible style.
“PM Magazine is the authoritative resource for those working in professional services marketing. It is at the heart of our community, providing insights, best practice and essential learning for everyone at any stage in their career.”
-Matt Baldwin
Editor
PM articles
Stop and listen
Asking for feedback invites vulnerability. We of course want to hear about how good we are, but nobody wants to be on the receiving end of criticism, even when it is constructive. That is perhaps why so many professional services firms continue to overlook client...
Never mind the MEAT – where’s the beef?
John de Forte takes a sideways look at the world of professional services marketing. This month: what do the new procurement rules mean for professional services firms bidding for public contracts? Though somewhat delayed, the new Procurement Act 2023 will come into...
Data Storytelling in Marketing – How to tell persuasive stories through data
By Caroline Florence Reviewed by Graham Archbold Published by Kogan Page £31.99 Imagine telling your board that 33% of clients are ‘somewhat dissatisfied’ with the firm’s service performance based on ratings of availability and responsiveness. “Meh, so what, we’ve got...
Webinar & Recordings
10 website improvements on a tight budget
by | Feb 14, 2023
Strategy and leadership: Ensuring your firm’s culture and systems support marketing
by | Feb 14, 2023
Recruitment marketing strategies for 2023
by | Feb 14, 2023
Surveys
PM FORUM SURVEYS ALLOW MEMBERS TO SHARE VIEWS ANONYMOUSLY ON TOPICS THAT ARE USEFUL TO KNOW BUT HARD TO FIND OUT.
Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.
Latest Survey
Marketing Salaries 2022
The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.
Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process of converting a 27% director gender pay gap into a 3% director gender pay premium. Other statistics from the Forum’s annual salary benchmark are not materially different to prior years.
Previous Surveys
Adding Value
Digital Marketing
Marketing Benchmark
Sustainability
Chambers research
Digital & Social Technologies Study
CRM
Purpose
Corporate social responsibility
Increasing your value
Marketing Salaries