Specialist content
Stay up-to-date with all the information and gain knowledge through the specialist content provided by PM Forum exclusively to its members. The content includes magazine articles, case studies, market research, webinar recordings, and much more.
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PM magazine

Each month since its launch in 1993 readers have received the latest news, views and informed commentary on the issues and activities that really count – presented in an authoritative, yet accessible style.
“PM Magazine is the authoritative resource for those working in professional services marketing. It is at the heart of our community, providing insights, best practice and essential learning for everyone at any stage in their career.”
-Matt Baldwin
Editor
PM articles
Trendwatch How business development and marketing will change in 2025
As we look to 2025, Joanna Milne, Head of Practice Business Development and Marketing at Totum, reviews the year and suggests some trends for the new year. The candidate market for business development and marketing roles in professional services has fluctuated...
Just a little patience
It’s time professional services marketers learned to embrace time and repetition, says Anne Blackman. “Familiarity, far from creating contempt, drives contentment.” Is this true? For those involved in marketing for professional services firms, the answer is a...
From strategy to software – Closing the gap between CRM goals and execution
For CRM initiatives to succeed, firms must ground their CRM choices in strategy rather than competitor benchmarks, writes Dave Harris. There is a recurring pattern that poses a serious challenge to effective implementation and value realisation. Despite CRM vendors’...
Webinar & Recordings

10 website improvements on a tight budget
by | Feb 14, 2023

Strategy and leadership: Ensuring your firm’s culture and systems support marketing
by | Feb 14, 2023

Recruitment marketing strategies for 2023
by | Feb 14, 2023
Surveys
PM FORUM SURVEYS ALLOW MEMBERS TO SHARE VIEWS ANONYMOUSLY ON TOPICS THAT ARE USEFUL TO KNOW BUT HARD TO FIND OUT.
Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.
Latest Survey
Marketing Salaries 2022
The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.
Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process of converting a 27% director gender pay gap into a 3% director gender pay premium. Other statistics from the Forum’s annual salary benchmark are not materially different to prior years.
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