Specialist content
Stay up-to-date with all the information and gain knowledge through the specialist content provided by PM Forum exclusively to its members. The content includes magazine articles, case studies, market research, webinar recordings, and much more.
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Specialist content
PM Magazine and article
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Research, Surveys, and Poll Findings
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PM magazine

Each month since its launch in 1993 readers have received the latest news, views and informed commentary on the issues and activities that really count – presented in an authoritative, yet accessible style.
“PM Magazine is the authoritative resource for those working in professional services marketing. It is at the heart of our community, providing insights, best practice and essential learning for everyone at any stage in their career.”
-Matt Baldwin
Editor
PM articles
Clifford Chance reveal brand refresh
Global law firm Clifford Chance has unveiled a refresh of its brand, underscoring its commitment ‘to creating advantage for clients’ as their trusted legal and strategic partner. This brand refresh is integral to the firm’s ongoing transformation and global growth...
UK firms top responsible business index
UK law firms have continued to scale up responsible business activity, topping an annual index that sees them outperform US counterparts. While scores for the UK top 100 were up 12% on 2024, the US top 50’s average total score dropped by 30% in the face of political...
From back office to brand story Using and marketing AI event review – London, 16 September 2025
For the third year running, global law firm Dechert LLP hosted the PM Forum London committee’s annual panel discussion on AI, writes Riana Unadkat, Public Relations Assistant, Dechert LLP. As well as exploring how firms use AI in the marketing functions, this was the...
Webinar & Recordings

10 website improvements on a tight budget
by | Feb 14, 2023

Strategy and leadership: Ensuring your firm’s culture and systems support marketing
by | Feb 14, 2023

Recruitment marketing strategies for 2023
by | Feb 14, 2023
Surveys
PM FORUM SURVEYS ALLOW MEMBERS TO SHARE VIEWS ANONYMOUSLY ON TOPICS THAT ARE USEFUL TO KNOW BUT HARD TO FIND OUT.
Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.
Latest Survey
Marketing Salaries 2022
The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.
Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process of converting a 27% director gender pay gap into a 3% director gender pay premium. Other statistics from the Forum’s annual salary benchmark are not materially different to prior years.
Previous Surveys
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