Specialist content
Stay up-to-date with all the information and gain knowledge through the specialist content provided by PM Forum exclusively to its members. The content includes magazine articles, case studies, market research, webinar recordings, and much more.
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Specialist content
PM Magazine and article
Webinar recordings and videos
Research, Surveys, and Poll Findings
Book Reviews
PM magazine
Each month since its launch in 1993 readers have received the latest news, views and informed commentary on the issues and activities that really count – presented in an authoritative, yet accessible style.
“PM Magazine is the authoritative resource for those working in professional services marketing. It is at the heart of our community, providing insights, best practice and essential learning for everyone at any stage in their career.”
-Matt Baldwin
Editor
PM articles
Why all firms sound the same, why they shouldn’t – and how to create standout
The way you sound says everything about you. As AI makes comms more homogenous, having a distinct, ownable tone of voice is now a significant marketing opportunity, as Tom Chesher explains. Competition amongst law firms is fierce. Stringent training and regulation...
Anna Weeden Marketing the creatives
A deep passion for the creative industries builds great marketers. Anna Weeden shares her story with Matt Baldwin. Many professional services marketers will recognise that their partners almost always have an opinion on every aspect of marketing and business...
Why standing still isn’t an option Refreshing a professional services brand in 2025
Mid-tier accountancy firms can’t afford to stand still. Romina Gaudiosi shares how Buzzacott refreshed its brand to reflect where it’s heading – and the lessons learned along the way. The accountancy world has shifted. Technology is moving fast, regulations are...
Webinar & Recordings
10 website improvements on a tight budget
by | Feb 14, 2023
Strategy and leadership: Ensuring your firm’s culture and systems support marketing
by | Feb 14, 2023
Recruitment marketing strategies for 2023
by | Feb 14, 2023
Surveys
PM FORUM SURVEYS ALLOW MEMBERS TO SHARE VIEWS ANONYMOUSLY ON TOPICS THAT ARE USEFUL TO KNOW BUT HARD TO FIND OUT.
Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.
Latest Survey
Marketing Salaries 2022
The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.
Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process of converting a 27% director gender pay gap into a 3% director gender pay premium. Other statistics from the Forum’s annual salary benchmark are not materially different to prior years.
Previous Surveys
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