Specialist content

Stay up-to-date with all the information and gain knowledge through the specialist content provided by PM Forum exclusively to its members. The content includes magazine articles, case studies, market research, webinar recordings, and much more. 

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Specialist content

PM Magazine and article 

Webinar recordings and videos

Research, Surveys, and Poll Findings

Book Reviews

PM magazine

Each month since its launch in 1993 readers have received the latest news, views and informed commentary on the issues and activities that really count – presented in an authoritative, yet accessible style.

“PM Magazine is the authoritative resource for those working in professional services marketing. It is at the heart of our community, providing insights, best practice and essential learning for everyone at any stage in their career.”

-Matt Baldwin

 Editor

PM articles

Mastering metrics for business success

Mastering metrics for business success

The power of KPIs in business development lies in their ability to measure success and in the potential to drive transformative change, writes Shearman & Sterling’s Siew Fong Yiap. Business development professionals now live in an era where they are able to...

The rise of the fractional CMO

The rise of the fractional CMO

Unable to afford a full-time CMO? Then a fractional CMO might just be the answer, says Vikki Bentwood. The time has passed when legal marketing teams were viewed only as a cost. Now they are correctly understood as revenue generators in their own right. The need to...

Webinar & Recordings

10 website improvements on a tight budget

by PM Forum | Feb 14, 2023 

Strategy and leadership: Ensuring your firm’s culture and systems support marketing

by PM Forum | Feb 14, 2023 

Recruitment marketing strategies for 2023

by PM Forum | Feb 14, 2023 

Surveys

PM FORUM SURVEYS ALLOW MEMBERS TO SHARE VIEWS ANONYMOUSLY ON TOPICS THAT ARE USEFUL TO KNOW BUT HARD TO FIND OUT.

Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.

Latest Survey

Marketing Salaries 2022

The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.

Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process of converting a 27% director gender pay gap into a 3% director gender pay premium. Other statistics from the Forum’s annual salary benchmark are not materially different to prior years.

Previous Surveys

Adding Value

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CRM

Purpose

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Marketing Salaries