Specialist content
Stay up-to-date with all the information and gain knowledge through the specialist content provided by PM Forum exclusively to its members. The content includes magazine articles, case studies, market research, webinar recordings, and much more.
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Specialist content
PM Magazine and article
Webinar recordings and videos
Research, Surveys, and Poll Findings
Book Reviews
PM magazine
Each month since its launch in 1993 readers have received the latest news, views and informed commentary on the issues and activities that really count – presented in an authoritative, yet accessible style.
“PM Magazine is the authoritative resource for those working in professional services marketing. It is at the heart of our community, providing insights, best practice and essential learning for everyone at any stage in their career.”
-Matt Baldwin
Editor
PM articles
Farrer and Co content programme beats 150 law firms to top ranking
PM Forum Credible Voices ranking revealed The second annual Credible Voices rankings assess 442,150 articles and identify 123,333 unique authors, and ranks Farrer & Co the highest across 150 UK and US law firms. Farrer & Co scores 67.0%, followed in the UK...
It’s business and it’s personal
Tom Ash explains how Simmons & Simmons tailors its website to client needs. Law firm websites have a reputation of being a dumping ground for content. Is it deserved? You decide: many international firms publish more than a novel’s worth of prose every month – and...
Generation game
How can marketers avoid the pitfalls of generative AI? John de Forte takes a sideways look at the world of professional services marketing. Generative AI seems to be in an arms race with itself. Its seemingly ineluctable upward spiral of self-improvement means that...
Webinar & Recordings
10 website improvements on a tight budget
by | Feb 14, 2023
Strategy and leadership: Ensuring your firm’s culture and systems support marketing
by | Feb 14, 2023
Recruitment marketing strategies for 2023
by | Feb 14, 2023
Surveys
PM FORUM SURVEYS ALLOW MEMBERS TO SHARE VIEWS ANONYMOUSLY ON TOPICS THAT ARE USEFUL TO KNOW BUT HARD TO FIND OUT.
Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.
Latest Survey
Marketing Salaries 2022
The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.
Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process of converting a 27% director gender pay gap into a 3% director gender pay premium. Other statistics from the Forum’s annual salary benchmark are not materially different to prior years.
Previous Surveys
Adding Value
Digital Marketing
Marketing Benchmark
Sustainability
Chambers research
Digital & Social Technologies Study
CRM
Purpose
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Increasing your value
Marketing Salaries