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March 2026
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
Perspectives: A Gallery Tour for the Modern Marketer
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Could predictive text cause the next world war?
John de Forte takes a sideways look at the world of professional services marketing. This issue: the perils of predictive text. One product of AI has aroused little attention. Perhaps that is because it seems to have been with us for a long time and we don’t think of...
Is your C-Suite a high-performing team?
An engaged, collaborative and high-performing C-suite is essential if professional services firms are to navigate a VUCA world, says Nicole Bachman. The professional services landscape has changed dramatically over the past decade and will continue to do so....
Why an issue can become a crisis and what you could do to avoid that
Preparation is key to riding a crisis, says Ralph Jackson. As marketeers and PRs working in professional services know, having your firm or client criticised in your professions’ media is not great; it’s even worse when that can escalate to the legacy (or traditional)...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
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