Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
March 2026
From Relationships to Revenue: How Top Firms Use Client Feedback for Sales
AI Masterclass for practical insights you can use today
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Esther Adetoba: Bringing content to life
There is a need to bring the human perspective to law firm content, Esther Adetoba tells Matt Baldwin. Esther Adetoba is a Brand and Digital Communications Manager at CMS UK, responsible for the firm’s video and podcast content. It calls for a creative eye to...
The unanswered question
Icarus hones his interview technique. Some readers may recall that at the end of last year, your correspondent found himself in something of a predicament. Rosemary, our Head of Human Capital, had come up with a crazy plan to make us more open to change and...
Career development: Your annual service is now overdue
In our everyday lives, we’re required to have certain items tested and checked regularly. But how regularly do we put our own career development under scrutiny, asks Samantha Roberts. Whether it’s a car service and annual MOT test or a dentist check-up, many aspects...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”








