Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
October 2025
The building blocks of a seamless client journey
Client led listening
Coffee convertors– Making client conversations meaningful
Making the most of marketing: the partner’s view
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Just a little patience
It’s time professional services marketers learned to embrace time and repetition, says Anne Blackman. “Familiarity, far from creating contempt, drives contentment.” Is this true? For those involved in marketing for professional services firms, the answer is a...
From strategy to software – Closing the gap between CRM goals and execution
For CRM initiatives to succeed, firms must ground their CRM choices in strategy rather than competitor benchmarks, writes Dave Harris. There is a recurring pattern that poses a serious challenge to effective implementation and value realisation. Despite CRM vendors’...
Welcome to the working week
Hybrid working is here to stay. But what are the pros and cons of hybrid working for marketing and business development professionals, asks Bernard Savage, and how can firms make it work? Hybrid working wasn’t a thing when Elvis Costello wrote the song Welcome To The...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”