Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
October 2025
The building blocks of a seamless client journey
Client led listening
Coffee convertors– Making client conversations meaningful
Making the most of marketing: the partner’s view
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
LinkedIn Influencer
Every three months, marketing agency and PM Forum training partner TBD Marketing publishes its top 100 LinkedIn influencers. Matt Baldwin speaks to one of its rising stars, Eloise Butterworth. Lawyers are creative. It is part of the job, to interpret the law and apply...
Thriving in uncertainty: How do professional services marketers navigate the next 12 months?
The results of the 13th annual PM Forum and Meridian West Strategy & Marketing Benchmark reveal a mix of cautious optimism and financial pressure, with professional services marketing leaders investing more in their firm’s client experience, says Alastair Beddow....
Cultivating a sales culture
A strategic approach to enhancing sales performance and client relationships is vital. Rex Bautista shares the insights behind Bird & Bird’s One Firm Client Programme. In today’s competitive business landscape and volatile economy, cultivating a sales-oriented...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”