Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
June 2026
The evolving role of legal directories in the AI era
July 2026
Liverpool breakfast event; coffee, connections and conversation
PM Forum South West Summer Drinks
Marketing training for you
Aspiring Marketing and Business Development Leader
CityPoint, One Ropemaker Street, London EC2Y 9SS
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Mastering metrics for business success
The power of KPIs in business development lies in their ability to measure success and in the potential to drive transformative change, writes Shearman & Sterling’s Siew Fong Yiap. Business development professionals now live in an era where they are able to...
The rise of the fractional CMO
Unable to afford a full-time CMO? Then a fractional CMO might just be the answer, says Vikki Bentwood. The time has passed when legal marketing teams were viewed only as a cost. Now they are correctly understood as revenue generators in their own right. The need to...
Crunch CMO
When the going gets tough it may be time for a ‘crunch CMO’, says Susanne Pugsley. Every now and again your firm will face a challenging BD and marketing situation, a tight spot where the in-house skills required might be missing or fall short. Perhaps a potential...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
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