John de Forte takes a sideways look at the world of professional services marketing. This month: Should bid teams worry that their RFP responses could be scored by machines?

The crowd gasped with astonishment – or rather murmured, as this was the Wimbledon Tennis Championships and such moments of consternation are acknowledged with quintessentially English understatement. In a match on Centre Court, British player Sonia Kartal should have had her serve broken when her backhand clearly landed beyond the baseline.

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