Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest
developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
PM Magazine
PM Magazine is the authoritative
resource for those working in
professional services marketing.
It is at the heart of our community,
providing insights, best practice
and essential learning for everyone
at any stage in their career.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
A selection of articles from the latest issue:
Who knows who
It’s the mapping and not the map that builds relationships, says Peter Mills. Whether you call it relationship mapping or not, you likely do this in your organisation; it might be informally and not at all explicitly, or it might be in a very structured way. The...
The growth opportunity hiding in your existing client base
Client listening is a growth strategy, says Lesley Hornung. Professional services firms spend a great deal of time thinking about growth. We invest in campaigns, new propositions, sector strategies, pitches and increasingly sophisticated business development...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find
value in each issue.”