West Country accountancy firm Albert Goodman put its name – and brand colours – into hot air. James Lumley discovers why it is sponsoring the Bristol International Balloon Fiesta.
When professional services firms talk about brand-building, they can easily be criticised for talking hot air. But for accountants and financial advisers Albert Goodman, sponsoring the Bristol International Balloon Fiesta made perfect sense.
“We were looking for a high-profile sponsorship, particularly a Bristol-focused one, to build our brand over a long period of time,” says Robin Clempson, Marketing Partner at
the firm.
