One hundred and fifty of the world’s top law firms published an average of 15 new thought-leadership articles, reports and white papers every week over the past six months, finds the Centre for Professional Services Research.
However, over the same period, only one item was removed for every 30 added, making it even harder for quality items to surface.
Marketers are focused on promoting their best content and auditing their web presence for AI discoverability. While valuable, these internal efforts are often insufficient to cut through the noise.
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