What is ‘thought leadership’ and what is it good for? James Lumley goes on a quest to pin down exactly what this frequently used buzzword really means, and how it can help professional services firms to leverage their brands and make sales.
Claire Mason, founder of thought leadership consultancy Man Bites Dog knows exactly what thought leadership is.
“Thought leadership is storytelling that motivates action,” she says. “In short, an idea that changes the world.”
As a definition it’s neat. And it’s also effective.
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