Brands are not built in boardrooms or brainstorms. They are built in the hearts and minds of people.
In a world of infinite scrolling, inbox clutter and constant pings, today’s professional services brands are fighting harder than ever for a second of your attention. We see – and forget – thousands of messages a day. And amidst this white noise, most brands blend in rather than stand out.
But standout brands do exist. They make you look. They make you think. They make you feel something. What sets them apart isn’t always a bigger budget or a louder voice. More often, it’s a deeper understanding of three key elements of branding: appealing to the eyes, head and the heart.
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