Planning digital campaigns and content strategy
Topics covered
Preparing for success
• Content marketing in perspective
• Understanding the user journey
• Content marketing objectives
• Managing stakeholders and sign-off processes
• Identifying channels
• Choosing focus topics
• Selecting tools
Developing Campaigns
• Exploring media types including blogs, video, podcast, infographics and interactive content
• Content distribution channels and process
• Content and search optimisation
• Content analytics
Process and Iteration
• Social media monitoring
• Social media policies and process
• Social measures and analytics
Process and Iteration
• Social media strategy framework
Planning exercise –
Next steps and key takeaways
To facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.
Pricing
First attendee £240 +VAT
Second attendee £230 + VAT
All subsequent attendees £220 + VAT
Cancellations/Substitions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.
Eligibility
This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.
