Home Events - PM Forum Half-day online workshop Planning digital campaigns and content strategy

Planning digital campaigns and content strategy

Topics covered

Preparing for success
• Content marketing in perspective
• Understanding the user journey
• Content marketing objectives
• Managing stakeholders and sign-off processes
• Identifying channels
• Choosing focus topics
• Selecting tools

Developing Campaigns
• Exploring media types including blogs, video, podcast, infographics and interactive content
• Content distribution channels and process
• Content and search optimisation
• Content analytics

Process and Iteration
• Social media monitoring
• Social media policies and process
• Social measures and analytics

Process and Iteration
• Social media strategy framework

Planning exercise –
Next steps and key takeaways


To facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.


First attendee £240 +VAT
Second attendee £230 + VAT
All subsequent attendees £220 + VAT


Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.


This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.

The event is ongoing.


May 20 2024


09:30 - 13:00

Local Time

  • Timezone: America/New_York
  • Date: May 20 2024
  • Time: 04:30 - 08:00





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