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April 2024

Being more strategic

This half day workshop helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach […]
23 Apr
09:30 - 13:00
May 2024

Impact, assertiveness and effectiveness for assistants and executives

This online half day workshop is for marketing and business development assistants and executives who are keen to develop their impact, assertiveness and effectiveness. These skills and approaches will help improve relationships with team members and fee-earners and thus enhance reputation, role and contribution. The focus is on personal and interpersonal communications skills in a modern […]
02 May
09:30 - 13:00

Future-Proofing Your Marketing Function

Your local committee is delighted to invite you to the PM Forum’s spring 2024 event for marketers across professional services. The evening is divided into three engaging segments to help everyone identify actionable insights: In-person presentation and Q&A on the findings of the Forum’s well-established and highly regarded 2024 International Marketing Benchmark from its co-ordinator […]
09 May
17:00 - 19:30
In Person

Helping fee earners prepare the perfect pitch

Marketing and business development delegates will develop a step-by-step approach to support fee-earners in effective pitching and tendering. This intensive online workshop covers a wide range of relevant skills (including selling), research, resources and processes to help prepare perfect bid documents and pitch presentations and thus increase the conversion rate. Topics covered Introduction (Exercise: Challenges) Module 1 […]
15 May
09:30 - 13:00

Reputation management: How to get your message across and protect your brand

The PM Forum Wales committee is delighted to invite you to our inaugural meeting and launch event, where we will hear from leading communications experts from Freshwater, a full-service marketing and communications agency headquartered in Cardiff, on the art of reputation management. Reputation is hard-won and can be easily lost. Communicating with clarity and confidence […]
15 May
17:30 - 20:00
Hodge House, Guildhall Place, Cardiff CF10 1DY

Becoming a Proactive Marketing and BD Executive

This half day training workshop has been designed specifically for PM Forum Ireland members. It is based on the popular full day workshop for senior marketing/ BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) become more strategic and managerial in their approach. The […]
21 May
09:30 - 14:00
Maples Group
75 St. Stephen's Green Dublin 2 D02 PR50 Ireland

Fight Club: Coaching v Doing. What should my skillset and role focus on?

The PM Forum’s infamous Fight Club format returns with a face-off between two champions of professional services business development and marketing with a beef to settle. In the red corner, Claire “The Razor” Rason, founder of the coaching-powered strategy and client listening consultancy Client Talk. She will argue that firms need marketers and business developers […]
21 May
18:00 - 20:30
DAC Beachcroft LLP
25 Walbrook, London, EC4N

Planning digital campaigns and content strategy

Fundamentals of Digital Marketing Strategy What is strategy? How to create a marketing plan: Identifying key areas to include in your strategy: goals, audience, budget, measurement (GA4, GSC, social, dashboard etc) Identifying business goals and key tips on how to decide where you need to improve – when is the right time to get a […]
22 May
09:30 - 13:00
June 2024

Towards KAM and ABM – Helping fee-earners with client relationship management

This half-day workshop explores how to design and implement a Key Account Management (KAM) programme. It provides a selection of models, tools, techniques and ideas to help marketing and BD professionals whether they are new to KAM or manage existing programmes. It also shows how we can help fee-earners create more effective relationships with their major […]
05 Jun
09:30 - 13:00

Build your brand advantage

Whether you are seeking to maximise the impact of your existing brand or to embark on a rebrand programme, this interactive training workshop provides a strong foundation and practical guidance on where marketers can add most value. Through a mix of lectures, case studies, quizzes and discussion, the workshop will equip you with the key […]
11 Jun
09:30 - 13:00
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