Events

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December 2023

The Future Marketing Manager

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of workshops supporting marketers as they progress through their careers in the professions. This workshop contains a number of group exercises which […] ...
06 Dec
10:00 - 17:00
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Being more strategic [Now fully-booked]

Topics Covered Thinking strategically • What is strategy? Strategic thinking? • Strategic planning vs strategic thinking • Strategic thinking process • Assessment: How strategic is your mind? • Improving your strategic thinking • Developing strategic thinkers at your firm Group exercise and discussion Understanding business strategy and strategic analysis • Visioning: Seeing the big picture […] ...
13 Dec
09:30 - 13:00
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PM Forum Festive Charity Event – apply your marketing skills to support a worthy cause!

For our final event of the year, we are once again calling on members to share their expertise and know-how to help this year’s charity Havens Hospice with its key marketing and business challenges. Previously, PM Forum members have come together to support charities that do really important work in our communities, including Dementia UK, […] ...
14 Dec
12:00 - 13:00
Online
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February 2024

Coaching and consulting skills for marketing and BD

Every day we help fee-earners understand what’s required for effective marketing and selling. And we have to change fee-earner expectations and behaviour. Excellent communication, coaching, and consulting skills are essential. This online workshop helps M&BD professionals transition from reactively responding to fee-earner requests to proactively helping them shape their ideas and plans. Topics Covered 1 […] ...
08 Feb
09:30 - 13:00
Online
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How to fix the top 5 things that go wrong with CRM

A CRM should have fabulous ROI, great adoption, and no complaints over data integrity. However, the reality is often very different… Looking to buy a CRM? It may all seem a bit confusing. Maybe you are looking for answers to questions such as “Which is the right CRM for us?” or “What sort of things should […] ...
08 Feb
12:30 - 14:00
Birmingham
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Engagement, buy in and stakeholder management

As marketers and business developers in a professional service firm, every day we need to manage our stakeholders and achieve buy-in to ideas and projects. This online workshop explores the challenges, shares best practice and provides insights and tools into how to engage stakeholders and achieve buy-in on a day-to-day basis and throughout strategic projects […] ...
21 Feb
09:00 - 13:00
Online
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March 2024

The Future Marketing Manager

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of workshop supporting marketers as they progress through their careers in the professions. This workshop contains a number of group exercises which provide ample […] ...
06 Mar
10:00 - 17:00
In Person
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Cross-selling and referrer management accelerator

Every professional service firm knows that cross-selling makes sense yet so few manage to maximise the potential of internal referrals. Some practice groups are almost entirely reliant on recommendations from external organisations – how do they get more? This workshop offers delegates the opportunity to share experiences and develop new approaches to accelerating their referrer […] ...
12 Mar
09:30 - 13:00
Online
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April 2024

The Proactive Marketing Executive

This is a popular interactive full day workshop for senior marketing/BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) grow into more managerial, strategic and client-focused areas. This intensive workshop expands on the themes in the Practical and Professional Skills for Marketing Assistants workshop […] ...
11 Apr
09:30 - 17:00
Online
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Practical and professional skills for marketing/BD assistants

A popular half-day interactive workshop – now online – for those with a basic understanding and some experience of marketing/BD who would like to develop their marketing/BD knowledge, skills, role and career within a professional service firm. In ‘Thinking’ we review core theories and explore planning processes. In ‘Doing’ we develop and share best practice […] ...
16 Apr
09:30 - 13:00
Online
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Being more strategic

This half day workshop helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach […] ...
23 Apr
09:30 - 13:00
Online
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