Events

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May 2024

Helping fee earners prepare the perfect pitch

Marketing and business development delegates will develop a step-by-step approach to support fee-earners in effective pitching and tendering. This intensive online workshop covers a wide range of relevant skills (including selling), research, resources and processes to help prepare perfect bid documents and pitch presentations and thus increase the conversion rate. Topics covered Introduction (Exercise: Challenges) Module 1 […]
15 May
09:30 - 13:00
Online
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Reputation management: How to get your message across and protect your brand

The PM Forum Wales committee is delighted to invite you to our inaugural meeting and launch event, where we will hear from leading communications experts from Freshwater, a full-service marketing and communications agency headquartered in Cardiff, on the art of reputation management. Reputation is hard-won and can be easily lost. Communicating with clarity and confidence […]
15 May
17:30 - 20:00
Freshwater
Hodge House, Guildhall Place, Cardiff CF10 1DY
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Becoming a Proactive Marketing and BD Executive

This half day training workshop has been designed specifically for PM Forum Ireland members. It is based on the popular full day workshop for senior marketing/ BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) become more strategic and managerial in their approach. The […]
21 May
09:30 - 14:00
Maples Group
75 St. Stephen's Green Dublin 2 D02 PR50 Ireland
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Fight Club: Coaching v Doing. What should my skillset and role focus on?

The PM Forum’s infamous Fight Club format returns with a face-off between two champions of professional services business development and marketing with a beef to settle. In the red corner, Claire “The Razor” Rason, founder of the coaching-powered strategy and client listening consultancy Client Talk. She will argue that firms need marketers and business developers […]
21 May
18:00 - 20:30
DAC Beachcroft LLP
25 Walbrook, London, EC4N
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Planning digital campaigns and content strategy

Fundamentals of Digital Marketing Strategy What is strategy? How to create a marketing plan: Identifying key areas to include in your strategy: goals, audience, budget, measurement (GA4, GSC, social, dashboard etc) Identifying business goals and key tips on how to decide where you need to improve – when is the right time to get a […]
22 May
09:30 - 13:00
Online
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June 2024

Towards KAM and ABM – Helping fee-earners with client relationship management

This half-day workshop explores how to design and implement a Key Account Management (KAM) programme. It provides a selection of models, tools, techniques and ideas to help marketing and BD professionals whether they are new to KAM or manage existing programmes. It also shows how we can help fee-earners create more effective relationships with their major […]
05 Jun
09:30 - 13:00
Online
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Coffee Catch-up – Brand yourself with purpose: elevate your network and make your mark

Get ready for another PM Forum Scotland Coffee Catchup! Following the buzz of our first meet-up in Edinburgh, we’re thrilled to announce our next session in Glasgow on Thursday, 6th June (12.30-2pm). Join us as the PM Forum Scotland Committee hosts a lively discussion on personal brand – a topic close to every marketer’s heart! […]
06 Jun
12:30 - 14:00
Glasgow
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Build your brand advantage

Whether you are seeking to maximise the impact of your existing brand or to embark on a rebrand programme, this interactive training workshop provides a strong foundation and practical guidance on where marketers can add most value. Through a mix of lectures, case studies, quizzes and discussion, the workshop will equip you with the key […]
11 Jun
09:30 - 13:00
Online
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Maximising impact & ROI from social media

The two biggest challenges on social media in 2024 are: the move to personal-first social media for lawyers, partners and the leadership (and the stats to encourage them to do so); and demonstrating ROI on social in terms of hard metrics (£), not vanity metrics In this session, Simon and Chloe will draw on TBD’s […]
12 Jun
12:00 - 13:30
Browne Jacobson
Mowbray House Castle Meadow Road Nottingham NG2 1BJ
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Client demands, innovation and evolving expectations for Marketing & BD teams

A panel of experienced Marketing & BD Directors from leading firms will share their insights and perspectives, and field audience questions, on: Using client data and insights in decision making Partners’ expectations of their marketing and BD teams Using technology and innovations to enhance client experience Learning from other professional services firms Effectively recruiting and […]
12 Jun
16:00 - 18:30
Simmons & Simmons
Aurora Finzels Reach Counterslip Bristol BS1 6BX
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Advanced Coaching Skills

There is a workshop for Intermediates/Advanced called “Coaching and consulting skills”. This half day workshop assumes you have a basic understanding of coaching and some experience. It takes a deeper dive into more advanced coaching skills. It is designed for senior and experienced professionals who are already coaching fee-earners and leaders. Coaching in professional services […]
13 Jun
09:30 - 13:00
Online
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