Events

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February 2025

Engagement, buy in and stakeholder management

As marketers and business developers in a professional service firm, every day we need to manage our stakeholders and achieve buy-in to ideas and projects. This online workshop explores the challenges, shares best practice and provides insights and tools into how to engage stakeholders and achieve buy-in on a day-to-day basis and throughout strategic projects […]
19 Feb
09:30 - 13:00
Online

Midlands social

The Midlands PM Forum has hosted a range of great events over the past year. From tips on how to use AI and social media in marketing and how to take back control of your time to how to fix things that go wrong with CRM, we’ve been lucky enough to have welcomed some extremely […]
26 Feb
17:00 - 19:00
Irwin Mitchell 7th Floor, The Colmore Building 20 Colmore Circus
Birmingham B4 6AH
March 2025

Social Meetup in Cambridge

The East of England committee are excited to invite PM Forum members to their inaugural social event in Cambridge. There is no agenda, just an opportunity to network with fellow members, enjoy some great company, and share plans for 2025. Taking place at The Station Tavern, located opposite the main rail station, there will be […]
05 Mar
12:30 - 14:00
The Station Tavern, 2 Station Square, Cambridge CB1 2GA

The Future Marketing Manager

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of workshops supporting marketers as they progress through their careers in the professions. This workshop contains a number of group exercises which […]
06 Mar
10:00 - 17:00
Stewarts Law LLP
5 New Street Square, London EC4A 3BF

Cross-selling and referrer management accelerator

Every professional service firm knows that cross-selling makes sense yet so few manage to maximise the potential of internal referrals. Some practice groups are almost entirely reliant on recommendations from external organisations – how do they get more? This workshop offers delegates the opportunity to share experiences and develop new approaches to accelerating their referrer […]
12 Mar
09:30 - 13:00
Online

The end of the turf war: aligning frontline advisors and marketing for brand success

Is the age-old conflict between frontline advisors and marketing sabotaging your brand’s success? A unified brand experience is no longer a luxury – it’s a necessity. Clients expect consistency across all touchpoints, and a disjointed firm can create off-putting friction. Whether it’s a partner using outdated messaging, a marketing campaign that doesn’t resonate with clients, […]
20 Mar
12:00 - 13:00
Online

Email marketing and marketing automation

Every professional service firm knows that effective emails and marketing automation make sense yet so few manage to maximise their potential. This workshop offers delegates the opportunity to share experiences and develop practical new approaches. Topics covered include: Foundations of Effective Email Marketing Success factors for email marketing: Building on goal setting and exploring key […]
24 Mar
09:30 - 13:00
Online
April 2025

Towards leadership: Elevate your presence, influence and impact

In the dynamic world in which we operate, being able to influence and have impact is essential. It’s pivotal for establishing credibility, reputation, and visibility. Our everyday interactions and relationships with frontline advisors are key to achieving engagement and buy-in. Whether on calls or in meetings, our ability to foster strong relationships and influence those […]
03 Apr
12:15 - 14:00
PwC, No 1 Spinningfields, 1 Hardman Square, Manchester M3 3EB

Practical and professional skills for marketing/BD assistants

A popular half-day interactive workshop – now online – for those with a basic understanding and some experience of marketing/BD who would like to develop their marketing/BD knowledge, skills, role and career within a professional service firm. In ‘Thinking’ we review core theories and explore planning processes. In ‘Doing’ we develop and share best practice […]
09 Apr
09:30 - 13:00
Online

The Proactive Marketing Executive

This is a popular interactive full day workshop for senior marketing/BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) grow into more managerial, strategic and client-focused areas. This intensive workshop expands on the themes in the Practical and Professional Skills for Marketing Assistants workshop […]
16 Apr
09:30 - 17:30
Online
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