Events

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October 2026

CMO Roundtable – From unsung heroes to guardians of strategic intelligence

Revenue has never mattered more in professional services. Firms are weighing up succession, private equity and structural change, and marketing leaders are increasingly asked to show how their work wins new business, protects key relationships and proves its value to the partnership. Most firms invest heavily in thought leadership, websites, and expert content, yet few […]
01 Oct
12:30 - 14:00
A&L Goodbody
25 North Wall Quay, Dublin 1, D01 H104 IRELAND
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PM Forum Annual Conference 2026

Frontline Confidence: Bridging insight, intelligence, and impact Professional services thrive on confidence — from the boardroom to the client meeting. Yet blind spots and knowledge gaps undermine confidence every day: vague strategy, unclear differentiation, low visibility of own firm expertise, reluctance to use AI tools or interact with colleagues, and poor understanding of the psychology […]
07 Oct
08:30 - 18:30
Cavendish Venues, The Minster Building
21 Mincing Ln., City of London, London EC3R 7AG
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Managing Reputational Impacts in a Digital World: Reputation, Risk and Influence in the Age of AI

As AI continues to reshape how information is created, discovered, and consumed, marketing and communications professionals need to rethink how they build, measure and protect their organisation’s reputation. A panel of experts from journalism, strategic communications and crisis management will explore how professional services firms can maintain trust and credibility in an environment increasingly influenced […]
13 Oct
12:00 - 13:00
Online
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Driving innovation through “University-Business Collaboration” to achieve a competitive edge

The University of Manchester has worked on a number of high profile and award winning research, knowledge transfer and collaboration projects with numerous professional services firms, achieving some staggering results. Projects have ranged from embedding and exploiting smart data driven technologies within audit functions, developing AI technology for legal insurance teams, using AI for enhanced […]
13 Oct
12:30 - 14:00
PwC, No 1 Spinningfields, 1 Hardman Square, Manchester M3 3EB
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Marketing and business development writing workshop

Supercharge your writing and communication effectiveness. Content is once again king. The advent of AI tools and the deafening noise of AI slop means the importance of great writing is growing. This half day, in-person workshop allows delegates to explore and practice a variety of writing styles – as a journalist, digital marketer, brand spokesperson, blogger, […]
14 Oct
09:30 - 13:00
In Person (London)
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The rise of client development: How professional services firms are re-thinking growth

Many firms are placing greater emphasis on client-centric growth strategies and are investing in dedicated client development, client relationship management and client experience functions alongside traditional business development and marketing teams. Join us on this webinar where we’ll speak with three client development professionals about their roles and how they interact with colleagues in other […]
15 Oct
12:00 - 13:00
Online
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Selling processes and sales skills for marketing and BD professionals

Increase your contribution to firm and fee-earner sales success. Develop essential sales and selling skills to transition from marketing to business development roles effectively. Many professional services marketers have not benefitted from formal B2B sales training and may lack selling experience. Subsequently, many are locked out of client meetings and sales situations except, perhaps, in […]
20 Oct
09:30 - 13:00
Online
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Strategic Analytics and Optimisation

For teams already comfortable in GA4 who need to answer the harder question: which marketing actually generates work, and how do we prove it to the partners? This workshop moves reporting away from traffic and towards revenue, and covers what to do when the numbers point somewhere. It opens with delegates sharing their biggest challenges, […]
28 Oct
09:30 - 13:00
Online
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November 2026

Planning digital campaigns and content strategy

From content plan to measurable results Most professional services campaigns are a list of channels with a launch date. The goal is vague, the content is whatever the fee earners can be persuaded to write, and measurement is decided afterwards, if at all. This workshop follows one campaign from the first conversation with a partner […]
11 Nov
09:30 - 13:00
Online
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Getting the most from LinkedIn

LinkedIn is where professional services reputations are actually built, and most firms are using a fraction of what it can do. This workshop covers the firm account and the fee-earner profiles together, because in this sector the individuals outperform the brand and the strategy has to account for that. All sessions open with delegates sharing […]
17 Nov
09:30 - 13:00
Online
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The Proactive Marketing and BD Executive

This popular interactive full day digital workshop helps senior marketing and business development assistants and executives move confidently from responsive service provision into more proactive advisory roles. It supports their professional development and personal growth into more managerial, strategic and client-focused arenas. This intensive workshop expands on the themes in the Practical and Professional Skills […]
26 Nov
09:30 - 17:30
Online
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