Events

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July 2026

Strategic Marketing and BD planning in a nutshell

Strategy and planning in professional services is always a challenge. This interactive session is designed for both those who are new to marketing and business development planning and those who studied the subject (e.g. with the CIM) and need to apply that knowledge in a professional partnership. Through case studies, exercises and discussion with other […]
14 Jul
09:30 - 13:00
Online

How do you project manage when you’re not PRINCE2 qualified?

This webinar will explore how marketing, business development and bids professionals successfully manage and deliver projects without formal PRINCE2 qualifications or dedicated project management roles. Our panel will share practical experiences of leading campaigns, events and business change programmes. They will discuss how they coordinate stakeholders, manage timelines, balance competing priorities and maintain momentum. The […]
15 Jul
12:00 - 13:00
Online

Aspiring Marketing and Business Development Leader

Having succeeded in the role as Marketing and/or Business Development Manager, you will be considering your next career step. Perhaps to a senior manager or head of team role. This interactive workshop explores your mindset, competencies and capabilities to prepare for the progression. It provides signposts to resources to fill knowledge, skills and behaviour gaps. […]
16 Jul
09:30 - 17:30
Simmons & Simmons (London)
CityPoint, One Ropemaker Street, London EC2Y 9SS

Navigating towards your future digital marketing ecosystem

Carl Hewitt and Becky Willis work in two linked businesses: performance marketing (Hewitt Matthews) and tech development (Quba Digital). They have helped leading property businesses (e.g. Grosvenor Property Group, Avison Young) and law firms. They will lead an interactive presentation on: ·        Understand your position on the digital marketing maturity journey ·        Consider new developments in: web […]
21 Jul
16:15 - 17:15
Online

Being more strategic

The workshop qualifies for 6 hours CPD Due to popular demand, this workshop has been expanded from a half to a full day. It aims to help delegates think and act more strategically – whether they are trying to be more strategic in their day-to-day operations; supporting fee-earners or developing strategic business, marketing or business […]
22 Jul
09:30 - 17:30
Online
September 2026

Email marketing and marketing automation

Every professional service firm knows that effective emails and marketing automation make sense yet so few manage to maximise their potential. This workshop offers delegates the opportunity to share experiences and develop practical new approaches. By the end of this workshop you will be able to choose the right email platform and KPIs for your […]
02 Sep
09:30 - 13:00
Online

The Future Marketing and BD Manager

A popular interactive full-day workshop for marketers and business developers who are looking to position and prepare themselves for their first management role. This is part of the well-established series of workshops supporting MBD professionals as they progress through their careers in the professional services sector. This workshop includes group exercises which provide ample opportunity […]
08 Sep
10:00 - 17:00
In Person (London)

AI in Marketing

This online workshop explores the role of artificial intelligence (AI) in marketing, covering key concepts, tools and ethical considerations. Participants will learn practical applications of AI such as chatbots and customer behaviour analysis and discover how to integrate AI into marketing strategies effectively. The session includes a focus on identifying AI opportunities, starting small-scale projects […]
15 Sep
09:30 - 13:00
Online

Practical and professional skills for marketing/BD assistants

A popular half-day interactive workshop – now online – for those with a basic understanding and some experience of marketing/BD who would like to develop their marketing/BD knowledge, skills, role and career within a professional service firm. In ‘Thinking’ we review core theories and explore planning processes. In ‘Doing’ we develop and share best practice […]
23 Sep
09:30 - 13:00
Online

Creating a Leading Digital Marketing Strategy

In today’s fast-paced digital environment, developing a robust digital marketing strategy is essential for any business to remain competitive. This training session will guide participants through the process of creating and implementing effective digital strategies. We’ll explore essential components like conducting situational analyses, setting strategic budgets and defining success metrics. Participants will benefit from real-world […]
30 Sep
09:30 - 13:00
Online
October 2026

PM Forum Annual Conference 2026

Frontline Confidence: Bridging insight, intelligence, and impact Professional services thrive on confidence — from the boardroom to the client meeting. Yet blind spots and knowledge gaps undermine confidence every day: vague strategy, unclear differentiation, low visibility of own firm expertise, reluctance to use AI tools or interact with colleagues, and poor understanding of the psychology […]
07 Oct
08:30 - 18:30
Cavendish Venues, The Minster Building
21 Mincing Ln., City of London, London EC3R 7AG

Marketing and business development writing workshop

Content is once again king. This half day, in-person workshop allows delegates to explore and practice a variety of writing styles – as a journalist, digital marketer, brand spokesperson, blogger, social media influencer and even salesperson. And to improve the effectiveness of various marketing and business development writing activities by creating their own writing checklist. Delegates […]
14 Oct
09:30 - 13:00
In Person (London)
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