Events

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July 2025

The use of AI in professional services: insights and strategies

Please join your peers at the next East of England meeting in Cambridge, to delve into the transformative impact of AI on professional services. The session starts with insights from Ben Lee, Head of Data and AI at Bidwells, who will share the next stage of the firm’s AI journey, the implications for its business […]
01 Jul
08:15 - 10:00
Mills & Reeve LLP (Cambridge)
Botanic House, 100 Hills Road, Cambridge CB2 1PH
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Justify Your Budget: The Real Case for Advertising

Two outspoken advocates in favour of advertising by professional services firms are coming together—not to sell, but to scrutinise. In this webinar, they’ll explore what they’ve learned, where they disagree, and why advertising still matters. No fan worship. No sales deck. Just a rigorous, good-faith debate. The arguments against advertising will be presented in a […]
03 Jul
12:00 - 13:00
Online
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Voices with Impact

Get ready to dial up your presence and own the room. Voices with Impact is a high-energy discussion forum led by Catherine Bonner for the Professional Marketing Forum, designed to help you speak to many—without shrinking yourself in the process. Whether you’re leading a pitch, running a meeting, or taking the mic at a big event, […]
16 Jul
14:30 - 16:00
Wolfox
2-4 Britannia Street Leeds LS1 2DZ
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Coaching and consulting skills for marketing and BD

Every day we help fee-earners understand what’s required for effective marketing and selling. And we have to change fee-earner expectations and behaviour. Excellent communication, coaching, and consulting skills are essential. This online workshop helps M&BD professionals transition from reactively responding to fee-earner requests to proactively helping them shape their ideas and plans. Topics Covered 1 […]
17 Jul
09:30 - 13:00
Online
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Being more strategic

This half day workshop helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach […]
23 Jul
09:30 - 13:00
Online
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September 2025

Email marketing and marketing automation

Every professional service firm knows that effective emails and marketing automation make sense yet so few manage to maximise their potential. This workshop offers delegates the opportunity to share experiences and develop practical new approaches. Topics covered include: Foundations of Effective Email Marketing Success factors for email marketing: Building on goal setting and exploring key […]
04 Sep
09:30 - 13:00
Online
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The Future Marketing Manager

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of workshops supporting marketers as they progress through their careers in the professions. This workshop contains a number of group exercises which […]
10 Sep
10:00 - 17:00
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AI in Marketing

This online workshop explores the role of artificial intelligence (AI) in marketing, covering key concepts, tools and ethical considerations. Participants will learn practical applications of AI such as chatbots and customer behaviour analysis and discover how to integrate AI into marketing strategies effectively. The session includes a focus on identifying AI opportunities, starting small-scale projects […]
11 Sep
09:30 - 13:00
Online
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30th Annual PM Forum Conference 2025

Beyond Boundaries: Breaking the Mould in Professional Services Learning from Leaders in Branding, Client Insights, and Digital Transformation PM Forum is thrilled to announce the date of our annual conference—19th September 2025—at our exciting new venue, The Minster Building. This year, we’re truly breaking the mould. While some of our most valued traditional sessions will […]
19 Sep
08:00 - 17:00
Cavendish Venues, The Minster Building
21 Mincing Ln., City of London, London EC3R 7AG
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Practical and professional skills for marketing/BD assistants

A popular half-day interactive workshop – now online – for those with a basic understanding and some experience of marketing/BD who would like to develop their marketing/BD knowledge, skills, role and career within a professional service firm. In ‘Thinking’ we review core theories and explore planning processes. In ‘Doing’ we develop and share best practice […]
23 Sep
09:30 - 13:00
Online
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Coaching Teams – A Practical Toolkit

Team coaching is increasing in popularity, largely driven by the benefits experienced when leaders and managers adopt a coaching approach to working with, and developing, others. Most people also do not work alone: they work in a team, or often in many teams – whether in person, virtual or hybrid – to deliver their objectives. […]
30 Sep
09:30 - 13:00
Online
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October 2025

Creating a Leading Digital Marketing Strategy

In today’s fast-paced digital environment, developing a robust digital marketing strategy is essential for any business to remain competitive. This training session will guide participants through the process of creating and implementing effective digital strategies. We’ll explore essential components like conducting situational analyses, setting strategic budgets and defining success metrics. Participants will benefit from real-world […]
02 Oct
09:30 - 13:00
Online
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