Events

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September 2026

Email marketing and marketing automation

Every professional service firm knows that effective emails and marketing automation make sense yet so few manage to maximise their potential. This workshop offers delegates the opportunity to share experiences and develop practical new approaches. By the end of this workshop you will be able to choose the right email platform and KPIs for your […]
02 Sep
09:30 - 13:00
Online
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The Future Marketing and BD Manager

A popular interactive full-day workshop for marketers and business developers who are looking to position and prepare themselves for their first management role. This is part of the well-established series of workshops supporting MBD professionals as they progress through their careers in the professional services sector. This workshop includes group exercises which provide ample opportunity […]
08 Sep
10:00 - 17:00
In Person (London)
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AI in Marketing

This online workshop explores the role of artificial intelligence (AI) in marketing, covering key concepts, tools and ethical considerations. Participants will learn practical applications of AI such as chatbots and customer behaviour analysis and discover how to integrate AI into marketing strategies effectively. The session includes a focus on identifying AI opportunities, starting small-scale projects […]
15 Sep
09:30 - 13:00
Online
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The impact and usage of AI on Legal Directories

Legal directories have never mattered more, and the way they are used has fundamentally changed. Clients are now using AI tools to research and instruct law firms, and large language models are actively drawing on directory rankings to surface and recommend firms in their responses. The firms that appear, and how they appear, is shaping […]
15 Sep
17:00 - 19:00
Browne Jacobson Mowbray House Castle Meadow Road
Nottingham NG2 1BJ
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Effective Client Listening as a Lever for Growth

Most firms use client listening to spot operational problems, but not as a lever for growth. The most successful are using client feedback to deepen relationships, increase loyalty and generate new revenue opportunities. Graham Archbold will look at how professional services firms can move beyond sporadic listening exercises and build a more commercial and embedded […]
17 Sep
12:00 - 13:00
Online
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AI to drive competitive advantage

Over the past three years, our annual AI event has followed the rapid evolution of artificial intelligence in professional services marketing and business development. What began as conversations about AI’s potential has become a discussion about practical implementation. Today, AI is no longer an emerging technology for many firms – it is increasingly embedded in […]
22 Sep
18:00 - 20:30
Dechert LLP
25 Cannon Street, London EC4M 5UB
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Practical and professional skills for marketing/BD assistants

A popular half-day interactive workshop – now online – for those with a basic understanding and some experience of marketing/BD who would like to develop their marketing/BD knowledge, skills, role and career within a professional service firm. In ‘Thinking’ we review core theories and explore planning processes. In ‘Doing’ we develop and share best practice […]
23 Sep
09:30 - 13:00
Online
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The 70 percent rule: what would/should BD teams do if 70% of tasks were taken care of by AI?

Legal Engine predicts that, by 2027, around 70% of today’s business development tasks could be carried out by AI agents.* This session will bring together a panel of senior BD and Marketing leaders to explore where teams are already reallocating their time, what they are stopping, and what they are doing differently. To demonstrate what […]
23 Sep
12:00 - 14:00
Hugh James 2 Central Square Cardiff CF10 1FS
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The habit gap: Why professional services firms know what to do and still don’t do it

Most professional services firms don’t have a knowledge problem. They have a habit problem. Cross-selling, following up, capturing what a client said in the corridor after a meeting; everyone knows this matters, and almost nobody does it consistently. The same goes for listening: firms that only ask clients how they’re doing once a year hear […]
29 Sep
12:00 - 14:00
Tozers LLP
Broadwalk House, Southernhay West, Exeter EX1 1UA
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Creating a Leading Digital Marketing Strategy

In today’s fast-paced digital environment, developing a robust digital marketing strategy is essential for any business to remain competitive. This training session will guide participants through the process of creating and implementing effective digital strategies. We’ll explore essential components like conducting situational analyses, setting strategic budgets and defining success metrics. Participants will benefit from real-world […]
30 Sep
09:30 - 13:00
Online
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Latest trends in real estate bidding and pitching

Join us on 30 September when Francesca will share her deep insight and experience in a fireside chat on the latest trends within tenders, pitches and bids in the real estate sector including: ·        The changing agenda and demands of procurement ·        Integrating tendering with client listening and key account management ·        For larger firms: Nurturing internal tendering […]
30 Sep
16:00 - 18:00
GIA Surveyors The Whitehouse Belvedere Road London SE1 8GA
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October 2026

CMO Roundtable – From unsung heroes to guardians of strategic intelligence

Revenue has never mattered more in professional services. Firms are weighing up succession, private equity and structural change, and marketing leaders are increasingly asked to show how their work wins new business, protects key relationships and proves its value to the partnership. Most firms invest heavily in thought leadership, websites, and expert content, yet few […]
01 Oct
12:30 - 14:00
A&L Goodbody
25 North Wall Quay, Dublin 1, D01 H104 IRELAND
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