Events

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October 2026

Strategic Analytics and Optimisation

For teams already comfortable in GA4 who need to answer the harder question: which marketing actually generates work, and how do we prove it to the partners? This workshop moves reporting away from traffic and towards revenue, and covers what to do when the numbers point somewhere. It opens with delegates sharing their biggest challenges, […]
28 Oct
09:30 - 13:00
Online
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November 2026

The power of referrals: Building relationships that drive growth

Strong referral relationships can open doors, create new opportunities and support sustainable growth. But building a successful referral network requires more than simply making connections. Join PM Forum Wales Region for a practical panel discussion exploring how professional services firms develop, manage and maximise their referral relationships. Bringing together three distinct perspectives from across the […]
05 Nov
16:00 - 17:00
Online
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Planning digital campaigns and content strategy

From content plan to measurable results Most professional services campaigns are a list of channels with a launch date. The goal is vague, the content is whatever the fee earners can be persuaded to write, and measurement is decided afterwards, if at all. This workshop follows one campaign from the first conversation with a partner […]
11 Nov
09:30 - 13:00
Online
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Getting the most from LinkedIn

LinkedIn is where professional services reputations are actually built, and most firms are using a fraction of what it can do. This workshop covers the firm account and the fee-earner profiles together, because in this sector the individuals outperform the brand and the strategy has to account for that. All sessions open with delegates sharing […]
17 Nov
09:30 - 13:00
Online
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Protecting Brand Reputation in an AI-Driven World

Artificial intelligence is changing much more than how organisations create content. It is reshaping how people search for information, how stories spread, how organisations are represented online and ultimately how reputations are formed. As AI platforms increasingly sit between organisations and their audiences, communications and business leaders face a new set of reputation challenges. What […]
19 Nov
12:00 - 13:00
Online
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Can you become a better writer in just one hour?

Can you become a better writer in just one hour? We believe you can. We all know that good writing is the bedrock of marketing. But many of us would like to be more confident writers. If this sounds like you, sign up for this PM Forum North West writing masterclass. This hands-on, one hour […]
24 Nov
16:00 - 18:30
Mills & Reeve 1 Circle Square 3 Symphony Park Manchester M1 7FS
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Morning Coffee & Networking

Start your day with coffee, conversation and connections at our informal PM Forum Birmingham breakfast networking event. Join members of the PM Forum Midlands Committee and fellow marketing and business development professionals for a relaxed morning of networking. Whether you’re looking to catch up with familiar faces, expand your network or exchange ideas with peers […]
25 Nov
09:00 - 10:30
Capsticks LLP 1 Temple Row Birmingham B2 5LG
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The Proactive Marketing and BD Executive

This popular interactive full day digital workshop helps senior marketing and business development assistants and executives move confidently from responsive service provision into more proactive advisory roles. It supports their professional development and personal growth into more managerial, strategic and client-focused arenas. This intensive workshop expands on the themes in the Practical and Professional Skills […]
26 Nov
09:30 - 17:30
Online
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December 2026

Profile Christmas drinks

Please join us and your peers for some seasonal cheer at the Profile Christmas drinks at The Vintry, EC4. The agenda is purely social, so kick off the festivities with a gentle wind-down of another busy year. The ticket price includes wine, beer and prosecco for the early arrivals and some light bites. A cash […]
01 Dec
17:30 - 19:30
The Vintry Abchurch Yard Off Abchurch Lane London EC4N 5AX View the map
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Develop your commerciality – Economics, Finance, Business and Innovation Perspectives

Commerciality is often rated as the skill most desired amongst marketing and business development (MBD) professionals by professional services leaders. To understand how MBD activities support the firm’s strategy, growth and profits. To assess initiatives through a commercial lens. To communicate and justify plans and investments. And to strengthen relationships with fee earners and business […]
03 Dec
09:30 - 13:00
Online
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Supporting change management

Change is a constant in marketing and business developments. Our markets, clients and fee-earners change. Marketing techniques and technology change. We are often in the driving seat and promoting change (whether through campaigns or systems or behaviours). This workshop considers how M&BD can support and enhance the change process to achieve the desired business results. […]
09 Dec
09:30 - 13:00
Online
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