Events

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January 2026

If AI Can’t Distinguish You From Competitors, Neither Can Your Prospects

AI has quietly taken over the top of your marketing funnel, and most firms haven’t noticed. While teams are still obsessing over keywords, clients are asking ChatGPT, Claude and Perplexity for advice and expecting straight answers, not links. If your firm isn’t appearing in those answers, you’re invisible at the very moment decisions are being […]
20 Jan
09:00 - 10:00
Online
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Start Strong: Grow Your Professional Services Marketing and BD Career in 2026

The start of a new year is the perfect moment to pause, take stock and think about your professional services career. There may not always be a clear path—especially in marketing and BD roles – but that doesn’t mean you have to stand still. In this interactive session, Executive Coach Rachael McNidder will guide you […]
27 Jan
16:15 - 18:00
Mishcon de Reya Four Station Square Cambridge CB1 2GE
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Routes to growth in 2026: Insights from the 14th annual Strategy and Marketing Benchmark

How do professional services and B2B firms capitalise on the strategic marketing and business development opportunities emerging for 2026? Join us for this webinar where we will be exploring the findings of the 14th annual Strategy & Marketing Benchmark, which will allow you to compare your plans and priorities with those of your peers in […]
29 Jan
12:00 - 13:00
Online
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Start-the-Year lunch

Our annual lunch with EG’s editor, Tim Burke, News Editor, Akanksha Soni, and other members of the EG team is always popular. Enjoy a networking prosecco reception and excellent three-course lunch, followed by Tim’s views on the year ahead and EG’s plans. After the lunch, optional networking is at the Duchess pub on nearby Duke […]
30 Jan
12:00 - 14:30
Home Grown Private Members Club 44 Great Cumberland Place London W1H 7BS
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February 2026

Coaching and consulting skills for marketing and BD

Every day we help fee-earners understand what’s required for effective marketing and selling. And we have to change fee-earner expectations and behaviour. Excellent communication, coaching, and consulting skills are essential. This online workshop helps M&BD professionals transition from reactively responding to fee-earner requests to proactively helping them shape their ideas and plans. Topics Covered 1 […]
05 Feb
09:30 - 13:00
Online
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How to Drive Profits Through Cross-Selling

Cross‑selling remains one of professional firms’ most under‑leveraged growth levers. With 84% of law firms reporting missed cross‑selling chances – and professional services leaders estimating revenue gains of 10–40% if cross selling is done well – there’s never been a better time to sharpen your approach.  We’re delighted to be joined by the SVP of […]
11 Feb
12:30 - 14:00
Manchester
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Digital Analytics Foundation

This session is designed for beginners or those with a basic understanding of digital analytics. It’s perfect if you’re new to GA4 or want a refresher on the essentials. Please read the session outline carefully to make sure it aligns with your needs and experience level. If you’re already confident navigating GA4 and looking to […]
17 Feb
09:30 - 13:00
Online
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Engagement, buy in and stakeholder management

As marketers and business developers in a professional service firm, every day we need to manage our stakeholders and achieve buy-in to ideas and projects. This online workshop explores the challenges, shares best practice and provides insights and tools into how to engage stakeholders and achieve buy-in on a day-to-day basis and throughout strategic projects […]
19 Feb
09:30 - 13:00
Online
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PM Forum Canada: CMO Roundtable series 2026

In this first PM Forum Canada CMO Roundtable of 2026, we’ll explore how to design the marketing and client development function our firms need today, and for the decade ahead. The role of the CMO (whether titled Chief Marketing, Chief Client, Chief Strategy, Chief Growth or Chief Everything Officer…) has expanded well beyond marketing, communications […]
25 Feb
08:30 - 10:00
McCarthy Tétrault
66 Wellington St W, Suite 5300, Toronto, ON, M5K 1E6 Canada
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March 2026

Unlocking Client Insights: Turning Feedback into Strategic Advantage

The aim of this workshop is to help MBD professionals understand the critical role client listening and research play in shaping marketing strategies, driving business development, and enhancing client experience. By exploring practical tools and systems, participants will learn how to gather, interpret, and act on client insights to strengthen relationships, improve retention, and uncover […]
03 Mar
09:30 - 13:00
Online
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The Future Marketing and BD Manager

A popular interactive full-day workshop for marketers and business developers who are looking to position and prepare themselves for their first management role. This is part of the well-established series of workshops supporting MBD professionals as they progress through their careers in the professional services sector. This workshop includes group exercises which provide ample opportunity […]
10 Mar
10:00 - 17:00
In Person
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Cross-selling and referrer management accelerator

Every professional service firm knows that cross-selling makes sense yet so few manage to maximise the potential of internal referrals. Some practice groups are almost entirely reliant on recommendations from external organisations – how do they get more? This workshop offers delegates the opportunity to share experiences and develop new approaches to accelerating their referrer […]
17 Mar
09:30 - 13:00
Online
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