Planning digital campaigns and content strategy
Preparing for success
• Content marketing in perspective
• Understanding the user journey
• Content marketing objectives
• Managing stakeholders and sign-off processes
• Identifying channels
• Choosing focus topics
• Selecting tools
• Exploring media types including blogs, video, podcast, infographics and interactive content
• Content distribution channels and process
• Content and search optimisation
• Content analytics
Process and Iteration
• Social media monitoring
• Social media policies and process
• Social measures and analytics
Process and Iteration
• Social media strategy framework
Planning exercise –
Next steps and key takeaways
To facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.
First attendee £240 +VAT
Second attendee £230 + VAT
All subsequent attendees £220 + VAT
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.
This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.
Ciaran is an award-winning trainer and speaker, and the host of The Digital Marketing Podcast, a global top ten iTunes & Spotify business podcast. He is a CIM Course Director and author of the book Podcast Marketing Strategy (Kogan Page).
An experienced digital strategist with over 20 years’ experience, Ciaran has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from start-ups through to global clients. His career has covered work in both B2B & B2C markets, as well as work for non-profit organisations. Clients include Grant Thornton, Liz Earle, Elemis, UKSA, Jubilee Sailing Trust and FatFace.
He prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques. With such a wealth of practical digital marketing experience he is skilled in both the technical and business aspects of digital marketing, meaning he can bridge the gap between the two and make the best use of the tools and technology available.