Marketing and business development writing workshop
Topics covered
Introduction and aims
Part one – Writing basics and persuasive writing skills
Exercise: Analyse your writing and process
• Virtues of good writing
• Writing basics
– Aims and audience
– Exercise: The grammar quiz!
– Grammar, language, voice, tone and pace refresher
– Structure
• Art of persuasive writing
– Empathy and generating an emotional response
– Digital body language – context and meaning (with emojis)
– Insights into persuasion science (and exercise)
– Storytelling skills (and exercise)
• Editing, proofing and feedback
Part two – Exploring different types of M&BD writing
• Marketing communications, content marketing and copywriting fundamentals
• Personas, propositions and content mapping
• Balancing brand and author personality (and exercise)
Delegates will then work in small groups to focus on different types of writing:
– Reports, internal communications and internal emails
– Thought leadership
– Web site copy
– Media relations – news releases and articles
– Brochures and fliers
– Newsletters and emailers
– Blogs, social media and curating (exercise on titles)
– Pitches and proposals
To facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.
Pricing
First attendee £240 +VAT
Second attendee £230 + VAT
All subsequent attendees £220 + VAT
Cancellations/Substitions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.
Eligibility
This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.
