Home Events - PM Forum Half-day In-person workshop Marketing and business development writing workshop

Marketing and business development writing workshop

Topics covered

Introduction and aims

Part one – Writing basics and persuasive writing skills
Exercise: Analyse your writing and process
• Virtues of good writing
• Writing basics
– Aims and audience
– Exercise: The grammar quiz!
– Grammar, language, voice, tone and pace refresher
– Structure
• Art of persuasive writing
– Empathy and generating an emotional response
– Digital body language – context and meaning (with emojis)
– Insights into persuasion science (and exercise)
– Storytelling skills (and exercise)
• Editing, proofing and feedback

Part two – Exploring different types of M&BD writing
• Marketing communications, content marketing and copywriting fundamentals
• Personas, propositions and content mapping
• Balancing brand and author personality (and exercise)

Delegates will then work in small groups to focus on different types of writing:
– Reports, internal communications and internal emails
– Thought leadership
– Web site copy
– Media relations – news releases and articles
– Brochures and fliers
– Newsletters and emailers
– Blogs, social media and curating (exercise on titles)
– Pitches and proposals

To facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.


First attendee £240 +VAT
Second attendee £230 + VAT
All subsequent attendees £220 + VAT


Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.


This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.

The event is ongoing.


May 20 2024


09:30 - 13:00

Local Time

  • Timezone: America/New_York
  • Date: May 20 2024
  • Time: 04:30 - 08:00




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