Creating Effective Digital Content
Topics covered
- Channel adoption and content engagement
- Aligning content with your target audience and marketing objectives
- Insights tools for content planning
- Writing for Search Engine Optimisation
- Tips on the selection and production of images and infographics
- Introduction to video production and reels
- Introduction to podcast production
- Planning with Content Calendars
To facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.
Pricing
First attendee £240 +VAT
Second attendee £230 + VAT
All subsequent attendees £220 + VAT
Cancellations/Substitions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.
Eligibility
This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.
