Campaign development, thought leadership and project management
Topics covered
Introduction
• Context: Integrating marketing, selling and relationship management
• Buying and business development processes
• Sector marketing
1. Developing campaigns
Exercise: Campaign benefits, challenges and processes
• Benefits of campaigns
• Processes for developing a campaign
• Content management and engagement
• Good campaign criteria
• Illustrative professional service firm campaigns
2. Thought leadership campaigns
• Thought leadership as a strategy
• Creating a thought leadership campaign
• Insight, research methods and client collaboration
• Illustrative professional service firm thought leadership campaigns
Exercise: Brainstorming key issues and insights
3. Implementing campaigns and project management
• Fee-earner empathy: Achieving engagement and buy- in
• Value propositions
• Project management processes (including risk and tasks)
Exercise: Engagement, objectives and resources/budgets
• Integrating roles and campaign competencies
Summary
To facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.
Pricing
First attendee £240 VAT
Second attendee £230 VAT
All subsequent attendees £220 VAT
Cancellations/Substitions
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.
Eligibility
This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.
