There is a need to bring the human perspective to law firm content, Esther Adetoba tells Matt Baldwin.
Esther Adetoba is a Brand and Digital Communications Manager at CMS UK, responsible for the firm’s video and podcast content.
It calls for a creative eye to storytelling, deciding where and when to use digital media over the lawyers’ preferred written word. Her role, she says, is to bring “content to life”, and she is well placed to do so.
On graduating with a law degree, Esther chose not to pursue a career as a lawyer, joining the legal information provider LexisNexis as a legal editor and then The Law Society.
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