The summer is a time when many of us head off for a week or two to recharge our batteries, spend meaningful time with family and friends before the busy autumn period.
But when marketing and business development teams are working at 100 miles an hour, five days a week and often at weekends, it is increasingly clear that the traditional summer holiday is not enough to properly decompress and recharge. Work often sits nagging away at the back of the mind.
A recent and worrying survey by Marketing Week magazine suggests that 80% of marketers are on the edge of burnout. Professional services firms are asking their marketing and business development teams to do more with less.
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