This national webinar featured two marketing leaders as they shared insights on thought leadership campaigns designed to drive growth and generate leads.
Nigel Sprunt presented a behind-the-scenes look at Withers’ recent digital thought leadership campaign, in particular:
Leveraging expertise in advising successful individuals on business, personal, and philanthropic matters to build a powerful brand identity.
Compelling, human-centric storytelling and other innovative formats such as interview-style articles and immersive content.
Strategies for reinforcing client trust, fostering brand loyalty, and inspiring audiences in a competitive marketplace – all the while generating valuable leads.
Nicky Purnell shared insights from Menzies’ recently launched campaign “The Greatest Leap”, in particular:
The campaign’s conception and the challenges encountered during its development
How the firm commissioned independent research involving 500 UK business leaders to understand the complexities of transitioning from medium-sized to large enterprises.
How the research process included defining scope, interpreting results and shaping a comprehensive guide for business leaders.
Members can view the full webinar here:
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