Michelle Hughes explores what colour says about your brand.
There are many reasons why some brands stick in your mind more than others, from a catchy theme tune to a bold campaign or strapline, but one of the most obvious and often overlooked is colour (and font, but that’s an article for another day).
When a business or brand launches or undertakes a rebrand project, selecting the right colour palette is one of the most crucial decisions in the visual process. On the surface, it may often appear that designers or marketers pick colours they like or colours that seem to complement each other. But the process of selecting the right palette is actually far more sophisticated – or at least, it should be.
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