by Neasa MacErlean | Mar 12, 2023 | PM Magazine
Neasa MacErlean finds out how marketing can learn to create more diverse and inclusive teams. The Big Four have around 3,000 partners in the UK and an estimated 11 or 12 of them are black. If these stats reflected the UK population breakdown in the last (2011) census,...
by Matt Allen | Mar 12, 2023 | PM Magazine
With a clear strategic focus, fully engaged team and the confidence of the board, Bidwells beat some big names to become award winners. Matt Allen explains. There are not many mid-sized property businesses who go up against the marketing muscle of IBM, Mastercard,...
by Charlotte Rayment | Mar 12, 2023 | PM Magazine
Charlotte Rayment explains how important employee advocacy is to raising brand awareness. Employee advocacy is about so much more than just asking your employees to share firm content. It’s about creating a credible brand, sharing firm culture, and encouraging staff...
by Alastair Beddow | Mar 12, 2023 | PM Magazine
Now a decade old, our annual Marketing Leaders’ Benchmark shows that marketers are not letting the continued disruption of the pandemic derail their plans for a successful 2022. Alastair Beddow reports. Predicting the future is inherently risky. Ten years ago – when...
by Matt Baldwin | Mar 10, 2023 | PM Magazine
In a noisy world where demands on our time come from every direction, it has never been more important to listen to what clients tell us, and then act. There is much to celebrate in the professional services marketing community. Whether taking the first steps in a...
by Anna Lake | Mar 10, 2023 | PM Magazine
Anna Lake looks at the need for client feedback. I thoroughly enjoy hearing the results of the annual Marketing Leaders’ Benchmark survey and this year was no exception. However, I was a little perplexed by a couple of the stats relating to the highest priority...
