by James Lumley | Jan 1, 2024 | PM Magazine
A global pandemic hitting at the same time as a tech revolution has made the last five years a pretty wild ride for most of us, not least professional services marketers. So, what do the next five years hold and what will the marketing and business development team of...
by Matt Evans | Jan 1, 2024 | PM Magazine
On 7 November, the Bristol committee hosted its latest in-person event, at Osborne Clarke’s new, sustainable office, attracting the biggest audience for a PM Forum in-person event outside London since the pandemic. Interest in the event was understandable, with Amelia...
by Kim Tasso | Jan 1, 2024 | News, PM Magazine
Francis was known by, respected by and a valued friend to so many people in professional services since his first role at EY in 2000s, writes Kim Tasso. I am among those who first came across him when he was head of business development at Grant Thornton. Despite...
by Matt Baldwin | Jan 1, 2024 | News, PM Magazine
A new brand campaign from international law firm Womble Bond Dickinson (WBD) cuts through the noise of the legal sector and reiterates the classic adage that people buy from people. The New Perspective’s campaign marks the five-year anniversary of Bond...
by John de Forte | Jan 1, 2024 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: everyone agrees empathy is an indispensable interpersonal skill. It should be a writing skill, too. Empathy is all the rage. To succeed in any high-profile position, it...
by Jennifer Owen | Jan 1, 2024 | PM Magazine
Totum consultant Jennifer Owen considers the year ahead for the marketing and business development function, and the new skills and capabilities that are emerging to support professional services firms. As we head into 2024, it’s understandable in today’s political...
