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The Apprentice: a panel discussion on the role and contribution of marketing apprentices

by PM Forum | Feb 12, 2024 | Webinar Taster, Events & Webinars, South East

Apprenticeships are an increasingly popular route into professional services marketing. Whether digital marketing, events, communications or BD, apprentices bring valuable contributions to their firms, close the generation gap and solve recruitment challenges at...

A look ahead to 2024: Insights from the 12th International Marketing Benchmark

by PM Forum | Jan 26, 2024 | Webinar Taster, Events & Webinars, London

In this short webinar taster, you will learn how do professional services firms plan to respond to the marketing & business development challenges and opportunities in the coming year? The findings of the 12th annual International Marketing Benchmark allow you to...

Brand, reputation and thought leadership – developing thought leadership for cultural and commercial success

by PM Forum | Nov 30, 2023 | Webinar Taster, Events & Webinars, North West

In this webinar taster of ‘Brand, reputation and thought leadership – developing thought leadership for cultural and commercial success’ webinar hosted by the North West Committee, we were joined by Rachael Kinsella, Editorial and Content Director at...

Digital Marketing – a fundamental component of every marketer’s role

by PM Forum | Sep 26, 2023 | Webinar Taster

During this webinar, our esteemed speakers equiped marketers with essential knowledge and strategies to thrive in the dynamic digital landscape. They explored crucial aspects such as leveraging better channels, creating captivating digital content, and maximising...

How to use insight and data to drive client loyalty

by PM Forum | Sep 19, 2023 | Webinar Taster

In this webinar taster, we were joined by James O’Connor, Senior Director, Global Commercial Leader, NPSx from Bain & Company, the guardian of the Net Promoter System℠ and Net Promoter Score ℠ (NPS®), a loyalty measure that professional services firms...

Creativity – why and how to use it more in professional services marketing

by PM Forum | Jul 12, 2023 | Webinar Taster

In this 3 minute webinar taster, Brian Macreadie explored why he believes professional services marketers should embrace creativity. He showcased his award-winning campaigns as examples of the benefits that creative thinking can bring. He also shared inspiring case...
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