B Good

One of the biggest problems most businesses face when they choose to transition into demonstrating that they are a responsible businesses is the documentation. How exactly do you make the change and prove it? B Corp might be an answer, writes James Lumley.

The friendly ‘Certified B Corp’ logo seems to be popping up everywhere. From ready meals in the supermarket to high-street hairdressers, consumer-facing companies are increasingly embracing an ESG certification that tells their customers that they are independently verified as, for want of a better word, ‘responsible’.

It is also frequently in the headlines and can be controversial. Nestle-owned Nespresso’s B Corp accreditation raised some eyebrows, as did BrewDog’s 2022 loss of the accreditation two years after getting accepted on the scheme.