by Matt Baldwin | Jan 1, 2024 | News, PM Magazine
A degree in geology and gemmology is perhaps an unconventional route into professional services marketing but it brings more than a sparkle to the role at Barnes Roffe. Marketing Executive Victoria Fletcher speaks to Matt Baldwin. BarnesRoffe is a top 50 accountancy...
by Matt Baldwin | Jan 1, 2024 | PM Magazine
Marketing and business development is facing a rapidly changing landscape. So how do you structure a team in a time of flux? As marketing becomes increasingly specialised and innovative, marketers will need to keep abreast of changes across the industry as well as...
by Matt Baldwin | Mar 10, 2023 | PM Magazine
In a noisy world where demands on our time come from every direction, it has never been more important to listen to what clients tell us, and then act. There is much to celebrate in the professional services marketing community. Whether taking the first steps in a...
by Matt Baldwin | Mar 10, 2023 | PM Magazine
Reading Alexander Low’s article on pages 10 and 11 had me fooled. The opening paragraphs, spoiler alert, were not in fact written by Alexander. They were written by a piece of software, called JasperAI. Given a few simple prompts, the software has created a narrative...
by Matt Baldwin | Mar 10, 2023 | PM Magazine
In January, 40 years ago, the legendary ‘80s philosopher Phil Collins sang ‘I can feel it coming in the air tonight, oh lord’. I’m pretty sure professional services marketing wasn’t on his mind, but you can never be certain… Now, as we start a new year, it...
