The fame game

Professional services firms have a complex relationship with brand. We all get branding – there has been a flurry of big rebrand and brand refresh programmes this year from PwC, Clifford Chance, Wedlake Bell, BDB Pitmans and Buzzacott, to name but a few. Yet those...

Abi Lyons – From fashion to law

From criminology to fashion, Abi Lyons’ route into legal PR is anything but conventional as Matt Baldwin discovers. Abi Lyons is a PR Assistant at the international law firm Trowers & Hamlins. Apart from two short internships, it is her first job in public...

A community of connections

When business development teams see themselves as business partners, it changes the way the role is approached. Laura Chamberlain tells Matt Baldwin how. To take on a global business development role supporting a top-tier practice at one of the world’s largest and...