by Matt Baldwin | Jan 1, 2026 | PM Magazine
So much has been written about how AI will change professional services and marketing that I am loath to add to it further. The hype has been all but unavoidable, and will undoubtedly build in 2026. Marketers have been told of its impact and how we should respond. We...
by Matt Baldwin | Nov 1, 2025 | PM Magazine
Icarus tries to persuade school leavers that a career in marketing could be for them. In my last dispatch, I explained that thanks to my managing partner’s roving eye for a fashionable cause, I had yet again found myself in a tight spot. Readers may recall that MP had...
by Matt Baldwin | Nov 1, 2025 | PM Magazine
A deep passion for the creative industries builds great marketers. Anna Weeden shares her story with Matt Baldwin. Many professional services marketers will recognise that their partners almost always have an opinion on every aspect of marketing and business...
by Matt Baldwin | Nov 1, 2025 | PM Magazine
In late September, Wedlake Bell revealed a very different brand. It is, says Georgina Bennett-Warner, the firm’s Head of Marketing, a typical “lover brand archetype” that looks to foster a deeper connection and reflect its passion for helping clients...
by Matt Baldwin | Nov 1, 2025 | PM Magazine
Chambers is investing significantly in how we work with law firms. Our ambition goes beyond recognising excellence: we aim to be true partners, helping firms articulate their story, win the right work, and inspire client confidence. Chambers consults widely to ensure...
