by John de Forte | May 1, 2024 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: the perils of predictive text. One product of AI has aroused little attention. Perhaps that is because it seems to have been with us for a long time and we don’t think of...
by John de Forte | Jan 1, 2024 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: everyone agrees empathy is an indispensable interpersonal skill. It should be a writing skill, too. Empathy is all the rage. To succeed in any high-profile position, it...
