by John de Forte | Sep 1, 2024 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: what the new government’s agenda means for professional firms and their marketing teams. It has often been said that Labour governments tend to be good for the...
by John de Forte | May 1, 2024 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: the perils of predictive text. One product of AI has aroused little attention. Perhaps that is because it seems to have been with us for a long time and we don’t think of...
by John de Forte | Jan 1, 2024 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: everyone agrees empathy is an indispensable interpersonal skill. It should be a writing skill, too. Empathy is all the rage. To succeed in any high-profile position, it...
