by John de Forte | Jan 1, 2026 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: some popular phrases to dispense with in the new year. As a professional communicator, words are your responsibility. Perhaps even more so in the advisory sector, as you...
by John de Forte | Sep 1, 2025 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This month: Should bid teams worry that their RFP responses could be scored by machines? The crowd gasped with astonishment – or rather murmured, as this was the Wimbledon Tennis...
by John de Forte | May 19, 2025 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This month: everyone loves AI, but what are the risks for marketing departments? According to a recent survey, 94% of CEOs suspect their employees are using AI tools without company...
by John de Forte | Jan 21, 2025 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This month: what do the new procurement rules mean for professional services firms bidding for public contracts? Though somewhat delayed, the new Procurement Act 2023 will come into...
by John de Forte | Sep 1, 2024 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: what the new government’s agenda means for professional firms and their marketing teams. It has often been said that Labour governments tend to be good for the...
