A deep passion for the creative industries builds great marketers. Anna Weeden shares her story with Matt Baldwin.
Many professional services marketers will recognise that their partners almost always have an opinion on every aspect of marketing and business development. They quickly become experts on everything from brand to PR, pitches to events.
But at the law firm Harbottle & Lewis, they really are the experts. It is the ‘go-to’ firm for the creative industries and its reputation is unrivalled.
Marketing and BD for a creative industries legal powerhouse might make for a daunting role, but not so for Anna Weeden.
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