So much has been written about how AI will change professional services and marketing that I am loath to add to it further. The hype has been all but unavoidable, and will undoubtedly build in 2026.
Marketers have been told of its impact and how we should respond. We understand how AI will make us more ‘human’ and the impact it will have on our careers. But very little about how marketing and BD teams are using AI now.
That is the challenge we set ourselves for this issue of PM.
Bluntly, the hype is justified. AI is changing the way professional services firms operate and how firms go to market – and marketing and business development teams are at the forefront of that change.
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